We got to attend Natural Products Expo West this year in sunny southern California. Beyond providing us with a close up of Gwyneth Paltrow’s jumpsuit, it gave us a chance to think more deeply about what we mean by natural. Here’s what we came up with:
Grandma Approved - Our recipes are based on Andreas’ grandmother’s recipes. We honor her and Argentine tradition by baking our cookies from scratch using all natural ingredients. Real butter, eggs, milk and sugar, just like grandma did. Instead of using “natural flavorings,” we use actual vanilla, peppermint oil, cinnamon, 64% dark chocolate and lemon extract, because real ingredients translate into yummier cookies. We make our products without preservatives, because fresh is just how grandma rolled.
Local - Wooden Table uses local suppliers whenever possible to cut down on fossil fuel transport and to build mutually beneficial partnerships with our neighbors: Guittard Chocolate (Burlingame), Challenge Butter (Dublin), Due Torri Coffee (Oakland), and Guisto Flour (South San Francisco). Community tastes good too.
Farmer friendly - Argentina’s largest export, soya beans, have led to widespread deforestation and the sudden appearance of new rivers wreaking havoc on the landscape. Soya beans have consumed some 25.9 million acres of native forest in the last 10 years. To combat this scourge, Wooden Table is committed to soy-free production. And in support of local farmers everywhere, all of our ingredients are non-GMO.
What We Mean by Natural
Posted by Andreas Ozzuna on